Entrepreneurs want to change the status quo. So if we know what costumers value, we can figure out how to get them what they want in a new or better format.
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“ We want to offer something valuable and unique that meets customer needs. In other words, we want to differentiate our product. ”
— Anna Akana
“ Even if we've thought about the big picture, if we can't explain how an idea makes someone's life better, then why should anyone pay attention? ”
— Anna Akana
“ Instead of spies or emperors, entrepreneurs are more like scientists. We come up with a hypothesis — our business idea — and observe our environment to help us make informed decisions. ”
— Anna Akana