“ We want to offer something valuable and unique that meets customer needs. In other words, we want to differentiate our product. ”

— Anna Akana

“ Entrepreneurs want to change the status quo. So if we know what costumers value, we can figure out how to get them what they want in a new or better format. ”

— Anna Akana

“ Instead of spies or emperors, entrepreneurs are more like scientists. We come up with a hypothesis — our business idea — and observe our environment to help us make informed decisions. ”

— Anna Akana