“ We want to offer something valuable and unique that meets customer needs. In other words, we want to differentiate our product. ”

— Anna Akana

“ Even if we've thought about the big picture, if we can't explain how an idea makes someone's life better, then why should anyone pay attention? ”

— Anna Akana

“ Entrepreneurs want to change the status quo. So if we know what costumers value, we can figure out how to get them what they want in a new or better format. ”

— Anna Akana