Straight-up copying is illegal, and sure, not everything will work for your specific business. But gathering information can give you an idea of industry standards.
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“ We want to offer something valuable and unique that meets customer needs. In other words, we want to differentiate our product. ”
— Anna Akana
“ Even if we've thought about the big picture, if we can't explain how an idea makes someone's life better, then why should anyone pay attention? ”
— Anna Akana
“ Entrepreneurs want to change the status quo. So if we know what costumers value, we can figure out how to get them what they want in a new or better format. ”
— Anna Akana