"One of the biggest mistakes companies make is that they stop passio…"

One of the biggest mistakes companies make is that they stop passionate people.

Simon Sinek Simon Sinek talks culture with Zappos CEO Tony Hsieh

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The closest analogy to great leadership is parenting. There is absolutely a hierarchy in a family. Mom and dad are absolutely higher up than the children. It is not a democracy.

— Simon Sinek

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The role of a leader is to take care of the team/those around us and see those around us rise.

— Simon Sinek